Hosting – downtime and environment
Hosting. Quite important you might think. Even more important since search engines state that speed is gaining importance in their ranking algorithm. All true. There is more though…
Some of my websites were running on (very) cheap hosting. No problem I though. Speed was fine, specifications of the (shared) hosting good and the price low. Everyone wins. So I though. One of my websites was gaining in rankings very well. In less than two months going to position 7 in Google.nl, the fast most populair search engine by user with over 95 per cent market share on searches.
And then it was gone. On the main word the site rose 1000 per cent in visitors in a month to fall back to hardly nothing. The reason at first was unknown to me. Though being an affiliate website there is loads of unique content on it. We got incoming links, but not very much and quite some are quality links. Still. Rankings gone. Then I got advise from a colleague that it might be the hosting. I registered an account on www.pingdom.com and had it ping my website every minute. Soon I discovered that my uptime wasn’t the 100 per cent I thought it to be. The website was down regularly (read once every other day) and for several minutes. On top of that I noticed I was in quite a ‘bad environment’ hosting-wise. On the same (shared) IP as mine where several websites that weren’t for minors…
I didn’t like to see that, and seemingly, neither did Google. So, I changed hosting. From shared hosting to a not so cheap Cloud hosted VPS server. So far, so good. No downtime. Access times are lower than ever (although not that much lower than before), access times are extremely stable over all hours of the day and most important. Uptime is 100 per cent.
Unfortunately the website isn’t back in ranking, but when it is I’ll write about it happily.
My advise however isn’t to go for expensive hosting immediately. Use cheap hosting when you are starting a website or have no online income. Beware of bad environments though. See if the host you might use allows 18+ websites and don’t go with it if they do. A decent website to do so is: https://www.majesticseo.com/reports/neighbourhood-checker. If you have enough –and stable- income, get yourself better hosting. I’m quite a big fan of a VPS. It works fine, the chance of downtime when it’s in a cloud is very low and you have your own hosting environment while having your own ip. In my situation it means that the quality increased a lot, but it comes with a price. I’m now spending about 50 times as much money on hosting as I was before… It’s worth it though. And necessary to fulfil the potential of some of the sites.